OTT Trends and the Growth of FAST Streaming Services

These days, OTT services are receiving a lot of love from users.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Different from cable TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their interests.

In addition, OTT is cheaper than conventional subscription TV.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

It is appealing to people sensitive to expenses.

Recently, FAST services have gained attention as an example of ad-based streaming.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is seen as a future growth engine in a slowing TV industry.

Free streaming’s strongest point is that users don’t need to pay.

It also offers various content, expanding user choice.

On the downside, ads interrupt viewing experiences.

Also, content quality may be lower than paid OTT services.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Using Free streaming both strengths together gives consumers more satisfaction.

The future of streaming services is exciting to watch.

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